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Archives June 2020, The Boss Blog

The Importance of User Information Management for Online Businesses

Posted June 26, 2020

Managing your user's information can provide data to identify patterns in the lifestyle/needs of your target audience. This can lead to better business productivity and efficiency, better decision making, better communication and better knowledge of customer needs.  A few topics we will cover during this video include: Why User Information Management is important to your online business; How to manage User Information; Where User Information can be applied.

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    Reasons You Need New Membership Management Software

    Posted June 25, 2020

    If you’re taking the time to read this blog article, chances are you are an adult. You’ve gone through different stages of growth: from baby to toddler, from being a toddler to childhood, from childhood to being a teenager, and so on. As you grew from a baby to a teen, you had to change clothing size several times. The clothes you wore as a baby wouldn’t fit you as a toddler anymore. Your childhood clothes didn’t fit you as a teenager. Your legs grew longer and your old jeans couldn’t go be...

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    Email Communication: An Essential Membership Tool

    Posted June 23, 2020

    It goes without saying that at the dawn of the Internet Age, email was groundbreaking, unique and futuristic. Nowadays, email seems to be a basic function. Younger generations might even call it archaic. However, for a member-based organization that wants to thrive, email is extremely fundamental and highly essential. Email communication touches on almost every aspect of membership management. Factors like finances, newsletters, event hosting, membership tiers, etc. require some form of emai...

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    Using Gift Cards to Drive Customer Loyalty and Build Membership

    Posted June 19, 2020

    Gift Cards are an easy to create and manage feature you can use today. Digital Gift Cards are not only liked by consumers but also by eCommerce merchants. This video will teach how Digital Gift Cards are one of the most effective marketing tools for a brand.

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    Effective Use of Survey Feedback to Improve Member Retention

    Posted June 19, 2020

    One thing about member retention is that it is constantly on the mind of associations, no matter the season. Earlier this year, we emphasized the benefit of using surveys to improve membership retention. Surveys can prove vital when implementing a strategy to retain members, but what do you do once you have all this feedback? How do you effectively use the responses from your members in order to keep their interest in your organization? Here are some helpful ways of using survey feedback to in...

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    Managing and Displaying Customer Reviews on Your Site

    Posted June 12, 2020




    Customer reviews can be an organization's greatest marketing tool, but they only work if your members can find them. This video will show you how to display your most recent reviews on your website and how those reviews can work in your favor.





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