Is your social media falling flat? Don’t sweat it; many hours have gone into perfecting the use of this not-so-secret weapon. Facebook, Google+, Twitter, Pinterest, and Instagram strategies are outlined in detail below.  Once you understand how they all work and which will suit your business best, learn how to handle them and other factors such as SEO, reviews, and more! Facebook, Google+, & Twitter What works: Images, videos, calls to action, industry-related content, general share-worthy conte...

How hashtags can help you reach the out-crowd and engage the in-crowd The facts are in: if you are not using hashtags, you are missing out! With a tweet with hashtags being 33% more likely to get retweeted, these handy hashtags can make the difference between #GameOver and #Trending when it comes to social media success. Hashtags are more than just a fad, they are a means of organizing information and standing out from the crowd. Hashtags are also a way to engage with millennials where they shi...

The importance of responding to customers online could not be more prevalent as reviews continue to grow more than ever before. Aside from the fact that reviews from customers help others decide whether they should visit a business or not, reviews are now more prevalent on search results pages meaning a lot of eyes can see what is being said about your company online. The influence that reviews have on shoppers is staggering: more than 88% of online shoppers incorporate reviews into their purcha...