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What makes for good social posting, anyway? In order to craft the perfect social post, we need to take a look at why people follow businesses in the first place.
So now that we’ve got a good idea of what people want to see, how do we make the magic happen? When I write social posts, I use three main guidelines to direct me.
Creating content for social media is essential—you need to be present where your customers are, and they’re on social. While it is free to partake, creating an effective social media strategy and sticking to it takes diligence and determination.