The Boss Blog
Tips and tricks on creating and maintaining the best online presence for your organization.
As a business your reputation means everything. It says how you treat your customers, tells of the quality of your service, and speaks to the professionalism of your brand. Managing your reputation is big in today's world of Yelps and Google Business Listings, but it doesn't have to be a "big deal".
The social aspect of the online experience is simply an extension of how human beings as consumers ...
Posted By Dwayne McGowan | 10/25/2019 3:54:31 PM
As a business, how likely is it that potential customers will come through your door?
The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers rather than just browsers online.
Further, nothing is more frustrating as a customer than finding out that you have been given the wrong information about ...
Posted By Dwayne McGowan | 10/11/2019 5:13:13 PM
Posted By Dwayne McGowan | 10/4/2019 1:56:33 PM
A strong social media presence is one of the best ways to be heard, and businesses are no exception to this rule. Forget the doorstep; there’s a whole world of potential customers and fans at your fingertips who are actively looking for brands that they can identify and engage with on a personal level. However, social media skills have to be learned, and many businesses struggle to find an audienc...
Posted By Dwayne McGowan | 9/18/2019 3:21:53 PM
So, your business has decided to take the leap into the blogosphere. Great! There’s no shortage of reasons why blogging can benefit your business. However, the world of business blogging may still feel like uncharted territory. What should your blog discuss? How many posts should get published, and how often? Just who the heck is going to read this stuff, anyway? This blog about blogging (a meta-b...
Posted By Dwayne McGowan | 9/5/2019 10:11:10 AM
What makes for good social posting, anyway? In order to craft the perfect social post, we need to take a look at why people follow businesses in the first place.
Interest in services and promotions: People love sales! Don’t get TOO excited though. Over posting this information is also one of the leading reasons people unfollow a business.
Updates and information: People are interested in what your...
Posted By Dwayne McGowan | 8/26/2019 9:14:06 AM
A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce the quality of their business publicly. The good news is that this lets businesses easily monitor and manage their online reputatio...
Posted By Dwayne McGowan | 8/19/2019 2:14:02 PM
Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that management is proud of their business, and willing to go the extra mile to maintain their reputation!
Posted By Dwayne McGowan | 8/5/2019 5:32:28 PM
Websites are important for every business. In today’s digital age, having accessible online information is crucial for success. Just having a website isn’t enough, though. What matters is what’s on your website.
Website content needs to be geared toward making the consumer want to interact and engage with it. So, let’s take a look at what not to do when creating an appealing website, and I’ll show...
Posted By Dwayne McGowan | 8/2/2019 10:47:36 AM
Posted By Dwayne McGowan | 7/24/2019 10:43:35 AM