The Boss Blog

Most association executives know automation is coming. They've read the articles, sat through the conference sessions, and quietly wondered whether their organization is falling behind. But when it's time to actually do something, the same fears take over: Where do we even start? What if we pick the wrong thing? We don't have an IT department. So nothing happens. And another year goes by. Here's what we've learned working with associations of all sizes: the first automation doesn't need to be bi...

You’ve recognized the value in adding a membership site for your business, non-profit, or association. It’s an important step in the journey of your organization and must not be taken lightly. A great membership site can make the difference between staying operational or having to close the doors. It’s exciting to implement membership in your organization, but it can also be a little overwhelming. Before you jump right in and start setting up your membership site, here are a three things that yo...

The experience your members are receiving from your membership site is super crucial. Yeah, sure, losing some members is pretty unavoidable, but the member experience you provide greatly reduces that. As a business owner, you should strive to keep your members extremely satisfied and give them an experience that is strikingly beyond expectations. As you plan your strategy for providing a world-class experience for your members, here are 3 quick tips that will help you supercharge the experience ...

The recent events with the pandemic have caused a stir in almost every industry.  Lots of businesses have been affected by the pandemic protocol, and few businesses and industries have been affected as much as the restaurant business has.  With the dine-in experience being severely diminished, restaurants have been closing in droves and forced to come up with innovative solutions to not only compete, but to stay afloat.  In this webinar, we present to you the solution to beating the current clim...

While it’s understandable that you want to grow your customer base, how do you retain your current customer base who are likely to buy from you again? One way can be to say thank you by offering loyalty membership benefits. While it’s good for your customers, what are the benefits for your business? There are many possible financial and non-financial upsides. Learn all about memberships and how they can help your business from our first hand experiences and other real world examples. ??

There comes a point, when you have set up a membership program for your business or your association, where you have to decide to either give free access to your membership or charge a fee for accessing your membership content. This decision can prove to be quite difficult at times. Hopefully after reading this, you’ll get a clear idea on how to differentiate between the two and which model would best suit your needs. Paid Memberships The most glaring and main benefit of paid memberships, ot...

There are infinite kinds and varieties of membership models that any group or business can use to maximize revenue and value offered to the world. You can have an education-based membership, a community-focused membership, a service membership, a subscription, a customer loyalty program, or other types of membership models. Most, if not all of these membership models do require a website to be functional. When properly executed, membership websites can be a great source of additional revenue for...

As we move towards the future, online businesses have become more and more prolific. So much so that there are essentially two types of businesses in our current times: traditional businesses and online businesses. Traditional businesses are your brick-and-mortar businesses. They are the type of business that have a physical location. There are advantages and benefits to having an online business that your traditional business doesn’t have. The good news is that most traditional businesses can m...